Brand Identity and Landing Page Design

My visual design course at General Assembly is finished! I designed a brand identity and landing page for a global development organization, including audience research, color palettes, typefaces, and web and mobile mockups.

Explore a high-quality presentation by clicking the image below or a compressed version here.

Here's my landing page mockup. If you'd like to experience it like a real website, view the image at full size.

It's far from perfect, of course. See that wonky grid? Those ragged paragraph edges? That slightly illegible white text?

But I'm shifting my focus to the next phase of my project -- a real-life landing page redesign. Following interviews with colleagues, discussions with web developers, and prototyping in InVision, I hope to implement a variation of this mockup in real life.

I strongly recommend General Assembly to other career pivoters -- particularly in Washington, D.C. I love the mission on their Twitter account: "GA transforms DC's thinkers into creators."

Moodboard 101

This week in my visual design course, we're beginning to build brand identity systems for our hypothetical businesses. Mine is a non-profit or multilateral organization that promotes entrepreneurship in developing economies. (Sound familiar?)

We each designed two moodboards based on assigned colors, keywords and styles:

Purple + Digital

Swiss Modern

At first, I was disappointed with my assignment of "purple" and "Swiss modern," as those aren't styles I typically associate with global development. Now, I'm glad to have been pushed in a new direction -- and I discovered a surprising variety of brand identities among the major development organizations.

Photo Credit: World Bank Group, AkiraChix,, GPOBA, nailab, Acumen, UNESCO, TechnoServe, 1776

Grids & Guides

A journey of a thousand miles begins with learning how to draw guides on Photoshop. VisualDesign_1.28

That's right, I've started my visual design part-time course at General Assembly! And it couldn't have come at a better time: My organization might be rebranding this year, and I hope to play a leading role in the design of our style guide and web presence.

A few inspirational designs from the field of global development: