This week in my visual design course, we're beginning to build brand identity systems for our hypothetical businesses. Mine is a non-profit or multilateral organization that promotes entrepreneurship in developing economies. (Sound familiar?)
We each designed two moodboards based on assigned colors, keywords and styles:
Purple + Digital
At first, I was disappointed with my assignment of "purple" and "Swiss modern," as those aren't styles I typically associate with global development. Now, I'm glad to have been pushed in a new direction -- and I discovered a surprising variety of brand identities among the major development organizations.
Photo Credit: World Bank Group, AkiraChix, IDEO.org, GPOBA, nailab, Acumen, UNESCO, TechnoServe, 1776