Finished at last! Just last week, we launched a refresh of www.infodev.org, the website for the Innovation & Entrepreneurship team of the World Bank Group.
The original website was badly in need of an update, as you can see from the screenshot below:
The homepage lacked a focal point and didn't clearly introduce the organization's mission. Additionally, the outdated layout, color palette, and typography didn't speak to infoDev's identity as an organization that promotes innovation and entrepreneurship in developing countries.
However, there were a couple of challenges in our way. The World Bank is undergoing a dramatic reorganization, and infoDev would likely rebrand or be absorbed into another unit within the World Bank in coming years.
Given this background, a $100,000 budget -- the price of a recent redesign for a similar team in the World Bank -- was neither feasible nor wise. Our work could not exceed the modest budget allotted to our web developers in India.
Facing these constraints, our small communications team stepped up by designing our own wireframes and style guide. We also brainstormed keywords and updated URLs, meta descriptions, and title tags as part of an effort to optimize search results.
The new homepage achieves our goals of directing visitors to important content, addressing commonly asked questions in our email account, and reflecting the World Bank's typography and color palette. Given our budget limitations, there are still a few kinks to work out, but the redesign is a strong step as the organization anticipates a comprehensive rebranding in the future.
Click below to view a case study of the redesign's objectives and before-and-after images.
The website launch marks the end of my contract with the World Bank team in Washington, D.C. Now, I'm looking forward to starting the User Experience Design Part-Time Course at General Assembly in San Francisco!